We recently launched an exciting adventure with online interior design called “Design to Go” to help provide you, the client with the complete package: beautiful decor, inspiration, and design help. Virtual design is an exciting new industry that’s growing faster than you can imagine, and there’s no doubt it’s making gorgeous interiors more accessible and affordable than ever. But how does it work, exactly? We want to give you our take on how the industry is evolving, what problems it’s solving, and more. Read on.
What is Design To Go?
“Design To Go is a new way to design your home. We provide online interior design services that are very personal, affordable and 100% virtual. It’s the easiest way to design a beautiful home.”
So how did you get this process started?
We live in a fast paced, DIY world, but I recognize that not everyone can pull a space together , nor do they have the time. It can be very frustrating when you have a vision, but can’t seem to pull it off. So I thought let me try and put together a design/slide show/ shopping list for a friend and see if I can make it user friendly and fun. So my friend sent me some pics of her home, and I redecorated it all from photos! I asked her if she felt the process was easy, and she was beyond thrilled! So Design To Go design was born and everyone loves it!
What do you think are the most common issues we face when decorating our own homes, and how are you addressing them?
“I think the biggest issue is that people are overwhelmed when it comes to decorating. Many people have a good sense of what they want and their style; it is really hard to cut through all the ideas and products to create the look you want.
“A Colorful World makes it easy to help you achieve your vision. We know everyone has that folder of magazine tear-outs or saved digital images of their true design dreams. Just send those to us, and we will design for you—in your style and budget—and make that dream room you have tucked away in your inspiration folders a reality.”
Interior design is a very old-school industry in many ways. What are some of the biggest advances you’ve seen in design, thanks to technology?
“Technology is playing a huge role in the transformation of the interior design industry, and we are really excited to embrace it. A Colorful World’s platform allows us to work with clients from all over the world—and this has made interior design accessible to millions. I really love that while living in Florida, we can help someone in Houston design their home, and they don’t need to break the bank to do it. It’s great for both designers and consumers who have longed for professional design help.
“But by far the most exciting technological development in home design is 3D technology. 3D technology [a service A Colorful World offers with each package] will radically change how we design and shop for our homes in just a few years. Imagine this: I am a designer working with you virtually on your living room, and we create an amazing 3D, photo-realistic model of your room. You see exactly how your room will look, down to how the morning light hits your blue velvet sofa, before you purchase even one item. No guessing, no mistakes, no visits to umpteen stores—just your exact room vision delivered. I truly believe 3D technology like this will replace the old furniture shopping of the past.”
How do you think online interior design services have changed the design industry?
We are speaking to a totally new audience that previously has not had access to traditional interior design. We have created a product and platform that allows incredible online interior design to design really efficiently for clients around the country. If you are in Portland, OR, there is little chance you will be able to hire an amazing talent like Will Wick in San Francisco for your home design. With A Colorful World, whether you are a Classic or Celeb designer, you are accessing a whole new group of clients, and as a consumer, you can hire an incredible array of designers you would might never have access to.”
Can you tell us a little bit about your customer: Who is she, where is she from, and generally what is she looking for?
“Our clients come from all over the country and world. The diversity in our client base is really amazing. We have done projects from LA to New York. The common theme is a desire to have a great-looking space (Home/Office) one that feels pulled together and reflects the client’s unique style.”
Do you generally see people making over just one or two rooms, or the whole house?
“It’s a mix. Certainly most people do more than one room, but as you can imagine, there are key life stages like having a baby, starting a new home office, or a kid going off to college that necessitate redoing a one-off room.”
How has social media paved the way for online interior design?
“Things like social media offer incredible opportunity for our industry, because consumers now have such amazing access to incredible design inspiration. I absolutely love how democratized design is now. Traditional interior designers are still totally revered, but there is this undercurrent of people’s design that I am obsessed with because I think that is sometimes where big ideas and innovation can come from.
“You see that Instagram can literally create its own design stars almost overnight.
What’s next for A Colorful World?
“I think you can expect to see us really pushing the boundaries of developing great designer-client relationships online. We have come so far but want to create even deeper connections with our clients. We will also continue to drive technological advances in visualization. Seeing your home in photo-realistic 3D is such a fantastic experience; we want everyone to be able to do it in short order!”